Bachelor's Degree

Bachelor of Business Administration(Honours)

Strengthen your management, leadership and decision-making capabilities for professional careers across diverse business sectors.

(R/0414/6/0374) (MQA/FA12119) 02/2030

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Study ModeFull Time, Part Time

Duration36 months

Programme Code(R/0414/6/0374) (MQA/FA12119) 02/2030

IntakeJanu/Febr, May/June and Sept/Oct

CampusJohor Bahru Campus

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Programme Overview

This programme develops a comprehensive understanding of contemporary business management. Students study management, marketing, finance, entrepreneurship, human resources, operations and strategic decision-making while applying their knowledge through projects and industry-oriented learning.

Graduates are prepared to respond to changing business environments with confidence, professionalism and an entrepreneurial mindset.

Applied Knowledge

Communication & Collaboration

Future-Ready Skills

Your Learning Journey

What You Will Study

Year 1

Introduction to Accounting
Principles of Finance
Principles of Microeconomics
Principles of Macroeconomics
Principles of Marketing
Principles of Management
Business Communication
Data Analytics for Business
Management Information System
Entrepreneurship / Bahasa Kebangsaan A
TITAS / Bahasa Melayu Komunikasi 2
Hubungan Etnik / Pengajian Malaysia 3
English for Employment
English for Academic Purposes
Academic Skills
Co-Curriculum

Year 2

Business Statistics
Management Accounting
Innovation and Development
Operations Management
Small Business Management
Supply Chain Management
Financial Management
Industrial Economics
International Logistics and Transport
International Business
Ethics in Business
Business Mathematics
Organisational Behaviour
Commercial Law
Product Development

Year 3 and Specialisation

Human Resource Management
Business Research Methods
International Finance
Multinational Corporation
Brand Management
Industrial Marketing
Internet Marketing
Strategic Marketing
Consumer Marketing
Digital Marketing
Fundamentals of Blockchain
Social Media Marketing
Data Visualisation with Power BI / Excel
International Marketing
Strategic Management
Investment Analysis

Shape What Comes Next

Career Opportunities

Upon successful completion of the Bachelor of Business Administration(Honours) , graduates may pursue career opportunities such as:

Business Development Executive
Management Trainee
Sales and Marketing Executive
Human Resource Assistant
Operations Executive
Customer Service Executive
Retail or Branch Supervisor
Entrepreneur
Business Analyst

Entry Requirements

Check Your Eligibility

STPM with a minimum Grade C (GPA 2.00) in any two subjects; OR
STAM with a minimum grade of Jayyid; OR
Matriculation or Foundation with a minimum CGPA of 2.00; OR
Diploma or Advanced Diploma with a minimum CGPA of 2.00; OR
DKM, DLKM or DVM, subject to screening and a bridging programme.
Additional requirement: Pass Mathematics and English at SPM level or equivalent, unless an equivalent or higher achievement was demonstrated in a previous qualification.
International students: MUET Band 3, CEFR Low B2 or equivalent.

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Scholarships & Financial Assistance

Eligible students may apply for available scholarships and financial assistance, subject to current terms, conditions and eligibility requirements. Contact CityU JB Admissions for the latest support options.

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